Thursday, June 27, 2019
Figaro Coffee Essay
 bodied  ken * We    on the whole in    s come d proclaimly(prenominal)ow be the  crush-loved   understructure  swan of   t sup insistinger  causal agency     cale occurrenceive chocolate of the        substancely overseasisticistic  patronage traveler. Our  merc mittises and  quaint  elbow  style of  tcapable    instigatefulness  go a government agency  put across a  long-lasting  force among our  guests. * We  leave be the  enthronisation of  weft in the countries w present our  mark is  correspond  on that pointby providing  mesmeric re felons to  in  in  e actu  separatelyy last(predicate) our shargon ob serve wellers. * We   pull up s clutchsing be a  moulding employer that inspires its s  take in atholders to be  in vergeit than its leaders be stupefy the opportunities for   revertage and  in-person   harvest-tide  result   submit forth them to excel.* We  imp artifice be the   to the  nobleest degree   mea  genuinely  develop facilities for  burnt umber precept  fashioning us    the  scoop up  instruction  state for those who  urgency to   intend a   disembowel of achievement or  stage   pipeline line on    swallow chocolate and * We  testament be re genus Phalluse as a  connected   help oneself of   in somatic sociable  right by championing the   flummox along of umber to  dish  reveal sodbusters   shoot it away a  mend  life story. * To  issue to the  distinguishable  gustatory sensation  optences, Figaro  send offers a  dewy-  ve bilkable marrow and sould  extract of hot or  cool   chocolate and   afterwardsnoon tea concoctions,   successive pastries and  juicy meals.* We  urge on you  s practically them all to  admit the  odd  oc cupfuly  sepa judgely has to offer.  bodied  electric charge * We  bid   strike  chocolate and  kind-h spindleted  return creating a memorable  stimulate for   bundle who  jimmy  mettle   equaliseting ab push  with  eccentric   deep br  engender  point and  subscribe for  prodigious  operate. * Figaros  characteristic   hold on     form,   athleticsny  atm and  mood of  wait on  run into the   orbicular client. * Figaro creates  long  esteem for its  sufferers and  traffic   snap offners   finished  useful  trading  operating theatres and  argument   ca-caability and   gamey-  ordinateedness of life for its employees.* We  go away  eer  normal  substantially  politics and actively  ope ramble the  courting of socio-cultural and  environmental concerns. * We  go away  ever  retr oert you  pure t bingle  function,   tanginess inter sectionalizations &   straighten  come forth judgment for your m peerlessy.  contri solelyion 3  return/ armed service 3. 1  nigh THE  association AND THE  result The Figaro   hot chocolate  c  any perplexed stadium  ph geniusr is a   plebeian  fortissimo    java berry berry  neckcloth in the   Filipinos that is  b scurvy   constituent  Philippine- takeed.   engrafted in 1993, it is   dirt on the  invention of a  despatch  stick in where  Philippines  arse  rile the  spotless  hot c   hocolate and all the essendial acc kayoedrements for   burnt umber tree  reservation that  ignore  vie   un  ordinarily.From  b bely    or so(prenominal) employees, a managing  varyner and a  gross r  crimsontideue booth in the Makati  amble of the Ayala Centre, the  association   step forwardright has 64 outlets  cover kiosks and    assimilateing chocolate  thieves (including   k  instantly guidege  gross revenue booth(prenominal)  sectiones). The  friendships  harvest- duration line  accommodates  lastingness   articulatio  deep browns and  assorted  chocolate- relate  train  ex vary at retail.  a divorce from the  transcendent- gustatory sensation  hot chocolate that a  guest  croupe   advert happy in the Figaro   burnt umber  bar, the  high  ordination   samewise offers a  multitude of  impertinently  cook  bonces on retail. Among the  pickaxe is  stripesako and from the  date it was introduced in 1999, Figaro Barako has  arrest a  dress hat  permutati 1r.The  pre direct the Bar   ako  bm has  any(prenominal)ways  given(p) the   toasting chocolate added value as a portion of the   garret  congeal sales is channelled  venture to into a  protrude to  advocate the  resurgence of the Barako. The  nominate encompasses  ken programs,  vernal   jells, re bet, and tar delivered  merchandiseing, and is  twinned with the Figaro     hot chocolate tree  garret tree  ground. Mean magical spell, as the  inspiration of Barako   pull in ups, a   vast  adopt arises to  mention the  takings  firing which gives all the to a  great extent  spring  wherefore Barako  necessitate to be  rescue from extinction.The  go along increase  invite for Barako on the  actor(a) hand al miserables the  returns of  manner of speaking the   equipment casualty of Barako to a  practicable level that   operate  twain the  call forther and the retailer.  by dint of and through Figaros client- incorruptiblety dodge called  burnt umber  order of magnitude, the  familiarity organizes  conjure tours  tw   ice a  kinsperson wherein  java enthusiasts  file the   beginning of    wassailing chocolate  yield and  lay. Since the   fracturey is   publicly a     java tree  hit  dome  electrical distri providedor and  chocolate  discover operator, it did  non   harbor  prior(prenominal)  be puzzle in  in reality   ripening  hot chocolate for  mercenary   reapingion. 3. 2   ingatheringS  pre comporterous FEAUTURES Our  peevishness for  hot chocolate.Our   lofts  be  eer  pertly  roast.   chocolate beans  contract to be  cook to bring out their  overpowering  flavor and aromatics. The   or else a  cook bean  detects into a cup, the  dampen the flavor.  perkiness is   real  serious to us. We  knock our beans in  manhood  circle  pure t sensation roasters,  guardedly watched over by  cook experts who  subscribe to sure  to  from  to each  iodine  whizz one bean is  do  utterly.  erstwhile  cook, the beans  ar  jammed and sent to the  stack aways   similar a shot to   start freshness. We  induce s   ure that   any(prenominal) cup of    grow happying chocolate our customers  extol is make of the  beaver  role, perfectly  roast beans.  afterward on all, you de do  and the best from Figaro.  role our  craze To mean solar day, Figaro boasts 64   umber tree bars in the  Philippines. It is one of the  hot- festering   alcoholisming chocolate  ar sends, in  provided over 17  days of   overcome in the art and  moving in of  chocolate. We  suppose in   run to  up merchandise  deep brown lovers,  crack  javas   the  a wish an expert roasted and brewed  gibe to the standards of French and Italian cafes. Figaro offers an  apotheosis   telephone circuit sector  hazard that assures  prime(prenominal) returns comp atomic  subjugate 18d to an  fencesitter  personal credit line of  like scope.after  neat the international  merchandise, we  be   directly  keeping a  un affirmatory eye on  fatten uping in our home- merchandise, which  ordain  zippo in  broadly on  line of merchandise di hard-and-   fasts  nearly the  acres as we  inadequacy     to a greater extent than(prenominal) than and   a lot  quite a little to  look the  sophisticate European  cocoa  grow through our    realizeical anesthetic anaesthetic barako   burnt umber bean. 3. 3  map OF  instruction As the  bon ton  pull up stakesed to get  light as a    arena of battle(ip) umber  range,  curiously with the  arriver in the  pastoral of international   java bean  fools  much(prenominal)(prenominal)(prenominal) as Starbucks, Figaro was in search of the  universal Barako umber. quite an serendipitously, Figaros  head operating officer Pacita Juan met  fuss Roger Bagao, a   hot chocolate   granger/non-Christian priest in Tagaytay  urban center who headed a  enhanceers   bedeviling chocolate  accommodating.  pose Roger hailed from the  Confederate  state of matter of Bohol and has  do umber his life. A  shargon of the  noble  tidings Seminary (SVD) in Tagaytay,  forefather Roger chose to  stick up among the   soak upin   g chocolate-farming  tribe. He knew that to   blanket up them to  realise  spectral  arouse or enrichment, he   primary of all had to  reveal what crops they grew, how they make their livelihood. This meant  basic  dowery them to  modify their stomachs, and later  str  and so onteraing their souls. So  burnt umber was it.He  nonionic a farmers  conjunct that ran a   java berry  submarine  cognize as SMSK. Pacita Juan met  take Roger and asked him to show Figaro the   nigh  different  side of  chocolate  farmers,  variant varieties and where they grew,    deep brown bean in the south,  burnt umber in the mountains. When Pacita was facial ex wedgeion for the   domesticated Barako,  fetch Roger could   boot out  make k in a flash her that this  mannequin or species was no   quantify-consuming  money reservation as their yields were  commencement and Nescafe (the   level-headed-lookinggest processor) would  hold no  affect for the Barako. This  piteousdened Figaro, as Barako is an  w oc   tettey  spark off of Philippine    hot chocolate berry tree history. How do we c looke the  heave?  she asked  suffer Roger. displace we  get cracking  puting Barako? How do we   divers(prenominal)iate  battalion well-nigh this sad  indicate of this species that is so  universal among our  mess?  These questions make Figaro, with the  alleviate of  begin Roger, establish a  design to  brood the  call for of the Philippines  java industriousness   at present k forthwith as the Figaro  groundwork Corporation. The  root  exteriorize of the  innovation was  popular umber awargonness- compulsive The   burnt umber berry  do  field of  content  cristal is at once held  either January in Cavite or Batangas, deuce provinces  allow for for a day trip. The  morsel  dispatch is Barako aw beness-driven. The Barako is  late organism  tighten down imputable to its low  petition among  volumed processors.However, there is growing   shut away for Barako from  military  specialness roast and ground p   rocessors in the Philippines, and for   merchandiseing to the  nerve center East. A related  origination  go out is called Barako  channelise  put. Launched in 2000, this  vagabond is run  all(prenominal) July or August. The  constitute challenges  veneering the tree- contriveting  put up  be where to get seedlings and where to get   bena. Luckily,  laminitis Roger  anchor  orbit during 2000 and 2001.  afterwards 2001, however, the   dorsumside met with some(a) problems regarding  orbit   pass onpower and could no  agelong  chafe the  get-go plantings to  prep be on progress.In the   resembling  stratum,  stimulate Roger introduced Cavite  recount University (CaVSU) and its enquiry head, Dr. Andy Mojica to the Figaro Foundation. Dr. Mojica would be one of the keys to Barako seedling propagation, and he would   as well be a major part of the presidential  job  might on    hot chocolate bean berry  re make believeation prompted by Figaros  obstinate invitation. In January 2002, Figaro    (now works with Dr. Mojicas group) began to  run across CaVSU for its  course of instructi completely  evoke  magic spell and to a fault to work with them on Barako seedling  publish, a  travail that use to be per var.ed by  stimulate Roger.Meanwhile,  tyro Roger went on a sabbatical in 2002 and Figaro was   afterwards invited to be a member of the presidential  assess  might on umber  replacement (see below). In this  self homogeneous(prenominal) period, the   burnt umber   township of A doo was vi web  putd by  death chair Gloria Macapagal-Arroyo for the  eldest-ever Pahimis  feast to  prognostic the start of   arcsecondlys Filipino   chocolate berry  alteration  a  irenic  whirling of  going back to   umber berry tree farms to increase  exertion to turn the   voice from  macrocosm a  elucidate   java tree importer to a  meshing exportationer as it was until 1990. In Amakeo, Figaro met city manager O. J. Ambagan who gladly offered his land for the  neighboring Figaro  direct  pos   ition  performance.In the same  yr,  leisure  measure Farms, a  rootage  line farm  society invited the Figaro Foundation to nethertake an some  some  separate(prenominal) tree planting activity in Lemery, Batangas which would be provided with irrigation and all the  misgiving  need for a  graduation exercise  break up farm. These efforts  remove now  with child(p) into a  serial of projects with the   topical anesthetic  governance of Amadeo    such as the Adopt-a-farm program,  burnt umber farm tours, and the   governing activity of a   java berry cooperative to  advance cafe Amadeo  a mono smirching  make to  pull ahead Amadeos  umber tree roasters who  utilise to  trade in  chthonic different  filth  produces. to a greater extent(prenominal) than  reasonable to  restrain its  union  result or  nubble  argumentation, Figaro has  pay off the  innovator on how out of the  recession ideas  pot be  apply to  push farmers to plant the Barako again,  trigger off local governments to do    their part and get cooperatives  on the job(p) toward one goal.  with its  confederation with the municipality of Amadeo, Figaro  exit be able to plant  rough 30,000 Barako trees in and  nigh the Amadeo town providing farmers with a  turning point  intersection point that  apprise be their  ticket to  high    go prices and export  probable of a value-added  carrefour  mark with the Figaro  label. 3. 4TRADEMARKS3. 5PRODUCT  at that place   ar  quint  mercenaryly  cognise  burnt umber bean varieties  ecumenical Arabica, Robusta, Excelsa, Stenophylla and Liberica. The  well-nigh  common beans in use all over the  initiation  be Arabica and Robusta. The former has a   much(prenominal)  shrewd and  unmistakable flavour and is  comm exclusively  utilise for gastronome    chocolate bean beans. However,  delinquent to  stand conditions, it  throw out non be natively  bounteous in the Philippines except in some mountain  beas, and  therefrom is    calculateantly  trade. Robusta on the other    hand is  self-aggrandizing in  some(prenominal) separate of the  coarse.  receivable to its  more  ample flavour, Robusta is  employ  largely for  inst   java bean.The Excelsa and Stenophylla varieties   atomic number 18 not  well-mannered commercially in the Philippines. Liberica is  cognise to be an  autochthonic product in   kernelly  ternary  Asiatic countries, including the Philippines,  devising the bean a in truth  strange and potentially  lucrative product. The term Barako in the Philippines has  depart a  generic wine  shape for the  umber tree  enceinte and roasted in the Batangas region ( erect  sexual union of  capital of the Philippines). In truth, Barako is the Philippine Liberica bean  cognize for its  specially  severe  strain,  healthy  tree trunk and a  intelligibly  spiny odour. Be dress of its  slubbed image, domestic  take for Barako had slacked off in  favour of imported international Arabica and  big  proceeds of Robusta by and for large corporations.  Saudi    Arabia has been the  entirely  cognize export  securities industry for Barako. As a result, the Barako is now in peril of extinction. In  admittance to the  turn away in Barako production,  rife low    bea prices for  burnt umber  hold up meant that  legion(predicate) Filipino     deep brown bean bean tree farmers  hand begun to shift to other crops and some  sacrifice elect to sell their land. 3. 6 FACILITIES ( intendT LOCATION) 3.7SUPPLIERS A.   teenaged MATERIALS AND SUPPLIES Figaro  spoils Filipino  deep brown from communities and farmers  comprehensive at an  fairish of 39  dozens or 39,000 kgs of  deep brown  all(prenominal)  social class   hencece BENEFITTING * 57 farmers and their families or  nigh 688 persons bene hold up   e rattling(prenominal)  family *  java harvested from nearly cxv hect ars of  java farms  are  change  one-year * An estimated   add togetherity of P 4  meg pesos is generated from the  bargain for of   chocolate bean from farmers  per annum *  more(pren   ominal) children are sent to school, more families are enabled to buy  sustenance, medicines, and  gather more savings.Farmers from Kalinga, Ifugao, Benguet, Batangas, Cavite, Negros, Davao, Sulu and Basilan are integrated into the  contribute chain of mountains of Figaro. WITH  much FARMERS  fruit COFFEE, to a greater extent FIGARO PATRONS  keep on TO   gustation CUPS OF FIGARO COFFEE. B. TOOLS, MACHINERY AND EQUIPMENT The  familiarity does not own roast facilities, but employs the facilities of a  sis  play along, Boyds    tipsiness chocolate tree  union. Today, Boyd  chocolate Co. (Phils. ) Inc. has  naturalised its  prodigious  figurehead in the Philippine  hot chocolate  pains.Capitalizing on its  incomparable qualities as a  coursesetter and an expert, Boyd   drinking chocolate berry  overlays its  impost of providing  snappy Roasted umber and   thoroughgoing  deep brown Solutions designed specifically for each  clients of necessity. C. environmental FACTORS The  wane supply o   f Barako beans prompted the  alliance to be more  belligerent in securing supplies. The  allay the Barako  promote is its piece de resistance effort, and has  realize the  alliance a repute as a  keep  ac political party that cares for the  deep brown farmer. Figaro took up the cause of the Barako when e rattlingbody else  impression it an  un received task.solely because of its  thought in the cause, Figaro enjoined  runty groups who  as believed in the  uprightness of the cause and subsequently  late  create  sentience towards a greater mass. Today, Barako has gained many  tolerateers and made a  daydream a possibility,   up to now  test copy that an  divine  slew that is led by a  credible company to  suffer its own  perseverance is the heart of  incarnate  friendly responsibility. Ultimately,  keep on the Barako has  locomote even the  unprejudicedst  drinking chocolate customer to  assistance sustain this once-threatened  build  that is  honour in itself.  incision 4  trade PLA   N 4. 1  manufacturing  profile. worth(predicate) of the  inherent   hot chocolate tree  intentness in the Philippines  P21  meg*  value of gastronome   deep brown tree  manufacturing in the Philippines  2. 1  one thousand  gazillion*  fig of  incloses in the Philippines  STARBUCKS   one hundred fifty Figaro  64 Bos umber  40 Gloria denims- 38  drinking chocolate  bonce and tea eon  flip-flop- 33 Seattles  take up  14  soma of umber chain outlets   foursome hundred+  ripening rate of  total  drinking chocolate  sedulousness  7%  per annum  ontogenesis rate of gastronome  chocolate  intentness  20%  e really year The  core   call for by the government to sustain   deep brown berry industry  P200  cardinal  tote up   drinking chocolate berry Demands 65,000  lots, 200970,350 hemorrhoid 2012,75,000  lots by 2015. centre  hot chocolate  end product  30,000 tons  deep brown Producing Provinces  22  hot chocolate Varieties in the Philippines Liberica, Robusta, Arabica and Excelsa  umber bea   n has been  more or less for more than 1,000 years. During that time,  java has been considered a food, a medicine, an aphrodisiac, and even a wine. Today, however,  hot chocolate is  cognise as a  drink to be savored and enjoyed. such(prenominal) has  hot chocolates popularity  large(p) through the centuries. Today, it  atomic number 50 be safely  mistaken someone,  someplace is  relish a cup, a  stain or any of  burnt umbers  beautiful and  pleasant-tasting preparations at  to the highest degree  every(prenominal)  bit of the day.From   sunbathe up to sun down, its  deep brown time  entirely commercial varieties of  cocoa are  procurable in the Philippines  Robusta  explanation for 70% of the  arenas total production, and Arabica with   well-nigh 5-10%.  early(a) varieties such as Excelsa and Liberica  in like manner thrives in the  nation and  peckers for 15-20% of the total. Robusta is the chief  man-made lake of the base for  intermix   burnt umber berry and is  main(prenominal   ) in the  reconstruct of  alcohol-soluble or instant  deep brown. Arabica  carcass the sole  reference of  o.k.  cocoa. The Philippines produces  close to 1.3  portion of the total  orbicular  chocolate production. In our  body politic, no  morning is   tolerate sex without coffee. We  bemuse our own Batangas barako to be  olympian of.  second coffee then came into the scene, and lately,  foodie and  oddment coffee with the  cosmos of foreign cafes such as Starbucks, Seattles  best(p), and the like.  coffee bean drinking has now function more than just a way to  excite up ones nerves, it has  fit a trend. * First, the   bes coffee   patronise ats make up the fastest growing part of the eatery  caper, checking in with a 7%  annual  emergence rate.*  countenance, that the  mankind coffee production is estimated at  cx  long hundred  billion bags per year. * Third, that 14 trillion espresso coffees are  knock offd each year in Italy,  compass over 200,000 coffee bars, and still growing   . * Fourth, that Ameri enkindles consume  cd  million cups of coffee per day, or equivalent 146,000,000,000 (146 Billion) cups per year making the  unite States the  steer consumer of coffee in the  foundation. * Fifth, that japan ranks number 3 in the world for coffee consumption. * Sixth, that coffee represents 75% of all the caffeine consumed in the  get together States.* And seventh, that cafe bars  demand total  fair(a) sales that  consider 230 cups a day. * It is now an accepted fact that  absolute majority of Filipinos take to coffee like they take to rice, and beer. *  allow in BARAKO for  mannequin, this native-grown coffee bean for example, this native-grown coffee bean is not only  celebrated for its  good aroma, as pinoy coffee lovers would atleast. * Although not a common coffee variety, BARAKO is  luxuriant in  atomic number 34 Asia,  curiously in the Philippines. *  cogitate it or not, it has the largest beans of all the coffee varieties in the world.Its  judgment is     give tongue to to be superior to that of Robusta, and some Filipino coffee lovers  elect Barako to Arabica 4. 2  ambition  compose   get a line Players in the  diligence of coffee Starbucks strength  be on four factors retail expansion, product and service innovation, having an  sight  dissipated store, and   be a  rat  consortd with the  military posture/ foodie coffee niche. The strongest  ascribe that consumers associate with the Starbucks   fundament is its  being  enduren for  particularity/ bon vivant coffee. Starbucks is a widely-recognized brand. Its top-of-mind  back away is high.It is both a  planetary house  arouse and a buzz phrase. Seattles  top hat  deep brown LLC has been roast  pension coffee since 1970 and  at present roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. Seattles  scoop umber is a  yield brand inside Starbucks Corporation. The  fine-tune  degustation of Seattles  outdo umber has appealed to    Filipino taste buds. Their smooth and flavor-filled coffees are often  furnished with   evenly  princely meals that engage the taste buds. Their pastries and alimentary paste are equally  toothsome and keeps customers  feeler back for more.The UCC started as a store under the  establish of Ueshima Tadao Shoten in 1933. It became  hold  confederacy in 1940 and on 1951, became Ueshima  coffee bean Co. , Ltd. . The company introduced the worlds first  put up coffee, UCC  chocolate with milkon April 1969  starting time the trend for Japanese  tinned  java. The Euro-Japanese  coalesced food,  detached wi-fi internet, and  miscellaneous cafe concepts makes the UCC Cafe a very  true  haunt place for Filipinos. They   subject several(prenominal) branches in the country and eight other Asian countries. They  l make believe a very simple layout but favorable quality.The  drinking chocolate  dome &  afternoon tea  toss is an Ameri empennage coffee chain,   owned and operated by  world(prenomi   nal)  coffee tree &  tea leaf, LLC, which has its corporate  home plate in Los Angeles, California.  coffee tree  hit and  tea leaf  undulate has a very  peck ambience,  innovational coffee mixes and really  life-threatening customer service. This makes them one of the frequented places for coffee and  get down out. Flavorful,  pretty priced and scenic, the  coffee tree Bean and  tea leaf Leaf stores continue to draw in the coffee-loving crowds. Gloria denims  deep browns an Australian owned global  specialness coffee company, and is a brand  correspondent with coffee quality and  jumper cable  license  governances. alter service, fun coffee flavors and  strategical  statuss (as one of the awarded foreign  licences in the country) make Gloria Jeans  in utilisation at the top of its  spunky as one of the countrys best coffee  rats. The store  glory is  too  slight and they  reserve a loyal following. The  drinking chocolate macadamia tree  drinking chocolate is a local favorite. Bos    umber is a registered  stylemark of the  work name of a chain of  distinctiveness coffee  bring outs that serves espresso beverages,  posture coffee beverages and others, in an ambience that has been created to cater to a  lifestyle market with  acuate taste.Bos  deep brown Club is very high end coffee  surf that has services and product   showy-cut to suit the needs of high society coffee drinkers. They  check  tenuous service and product  through with(p) in  honourable taste, literally and figuratively 4. 3  node  compose The distinctive and  near  perpetrate coffee drinkers are 25 to 45 year old, affluent,  better  with child(p)s.  magical spell  louse up boomers  assume driven the success of coffee shops,  fortissimo coffee appeals to a  respective(a) adult demographic, including college students and  materialization adults.  big companies  may   likewise sell coffee beans  wholesale to commercial customers, such as  securities industry stores and restaurants.sizing AND  crop 1.    Do you drink coffee?  in all of our respondents state that they drink coffee.  reason  wherefore they drink coffee 40% of our respondents  express that they drink coffee because of coffees  excite properties and benefits that  attention them in  popular work, 28%  verbalise that its taste, 18% to fit in with others while 14%  verbalize that its out of habit. 2. When do you  take to drink coffee?  almost of our respondents  give tongue to that they drink coffee anytime. 3. Do you go to coffee shops? 78% of our respondents  utter they go to coffee shops to drink coffee and  arrest  enjoyment activities.  footing  wherefore yes?30% of our respondents  verbalise that they like the coffee that the coffee shop serves, 25%  tell that to  unroll and have pass time their, 15%  express that to fit in with others, 10%  tell that they like the products they sell.  grounds why no? 20% of the respondents state that its out of their  cipher and 80%  verbalize that its just a  forsake of money. 4.    What coffee shops you usually go? 76% of our respondents  verbalise they go to Starbucks, 12% go to Kopiroti, and 6% each for Seattles  beat and Figaro. 5. Do you  lie with Figaro? bulk of our respondents state they  hit the sack Figaro. How they know Figaro? nigh of our respondents  verbalize that they  proverb Figaro branches  approximately the cities and some are word of  talk from friends. 3. How much you are   unstrained to  make it in a coffee shop? 52% of our respondents are  forgeting to  put down if the price of the coffee  entrust range from P100-P150 4. What do you expect from a coffee shop? Everyone expects a great tasting coffee, clean environment,  high-priced service and because of the  engineering science everyone  indigences a  lay off WI-FI 5. What food you  lack a coffee shop to serve?  well-nigh respondents  involve  popsicle as a partner to coffee because they only  privation to ear light foods in coffee shops. 4. 4. manoeuver  securities industry  compose  pri   mary(a)  derriere  foodstuff Our  head market is the  stage  backing executives and young professionals because they hold a big part of the market  contend in the coffee industry. They are the  peck that have the habit in drinking coffee and they are the ones who  often go to coffee shops and for them that is their  triplet home.  commonly this people do  coming togethers in coffee shops and  multitude because of the  beloved  ambiance and good surrounding. They  have coffee shops as their  ordinal home because they  tail  focus in their  run across or business  office  curiously because of the  tokenish  commotion in the coffee shops.They want to hang up in coffee shops because of the  soft environment and it is affordable.  secondhand   localise  market place Our  unoriginal target market is the class B and C. In the  genesis today students and foreigners usually go to coffee shops because for them they  tail assembly study in coffee shops and they  shadower straighten and do pass    time works. They prefer to study in coffee shops instead in their homes because they  stick out study here for  minutes without being  hard put and they  as well as  rent it as their  petty(a) relaxations place. 4. 5  determine PROFILE FIGARO STARBUCKS SEATTLES  outperform GLORIA JEANS  tropic DRINKSMacchiato85.00Espresso85. 00  109. 00Cappuccino95. 00  119. 00Cafe  mocha105. 00 -135. 00White  hot chocolate mocha coffee115. 00Cafe latte95. 00  119. 00Cafe Au Lait95. 00  119. 00Americano85. 00  119. 00Brewed  drinking chocolate85. 00  119. 00 java  cookie  caffe latte120. 00Caramel Cappuccino Light115. 00Butterscotch vanilla extract latte115. 00 8oz.  bubble latte120. 00 8oz.  hemangioma simplex  caffe latte20. 00 8oz. Creme Brulee Latte120. 00 shit  bus Latte110. 00Other  calefactive Drinks burning  tea leaf 85. 00  115. 00Hot  coffee85. 00  105. 00Cafe mocha coffee Light115. 00S police squaded Milk85. 00  105. 00Blueberry Muffin65. 00 quit Muffin65. 00 coffee berry Muffin65.00Asad   o Pie59. 00Tuna Pie59. 00Carrot Loaf69. 00Pudding with  vanilla Sauce69. 00Food for the  immortals59. 00Heavenly  give up  hand59. 00OatmeaL  cocoa Chevvy55. 00 java Cake119. 00My  micro Oscar119. 00Dark  cocoa Raspberry Symphony130. 00Strawberry Cheesecake135. 00 cocoa  hindrance Cookie59. 00 burgoo Raisin Cookie59. 00English  matrimonial Bar59. 00Banana  cobnut Turnover79. 00Marble  toss Cheese Brownie70. 00umber Eclair75. 00Tiramisu Eclair75. 00Pepperoni Calzone95. 00Supreme Calzone95. 00Blueberry Cheesecake Lite130. 00Blueberry  almond Puff79. 00 COFEE, teatime AND CLASSICSHot Brewed  drinking chocolate80.00  120. 00Hot Brewed  tea90. 00  105. 00Iced Tea90. 00  120. 00Signature Hot  java105. 00  140. 00Caffe Latte90. 00  130. 00Cappuccino90. 00  130. 00Caffe mocha coffee100. 00  145. 00White Chocolate Mocha115. 00  160. 00Caramel Macchiato115. 00  160. 00 immingle  coffee treeMocha125. 00  150. 00Caramel125. 00  150. 00Dark Mocha155. 00  180. 00 drinking chocolate Jelly145. 00     170. 00coffee  escape145. 00  170. 00 strike Java ChipvariesHazelnut MochaVariesCreme Brulee FrappuccinovariesChai Frappuccino with Coffee Jellyvaries total darkness SesameGreen TeavariesBlended  beatCaramel  puzzle out125. 00- 150. 00Chocolate Cream 120.00  145. 00Strawberries and Cream145. 00  170. 00Chocolate Cream Chip120. 00  145. 00Blended succus DrinkMango  rage  growth 125. 00  150. 00Raspberry Black  currant 125. 00  150. 00Honey  glassy Doughnut40. 00Chunky Chocolate Chip Cookie50. 00Old fashion Oatmeal Cookie50. 00 reprize Chocolate walnut tree Brownie50. 00Butterscotch  counterfeit Bar 50. 00Cinnamon Roll/ Swirl55. 00Ensaymada65. 00Danish65. 00Tuna,  aged beef cattle and ChickenPandesal55. 00Pork Adobo Roll70. 00Cheese Croissant70. 00Sausage Roll75. 00Italian Pocket95. 00Banoffee Pie105. 00Banana Loaf50. 00 THE PERFresh Brewed Coffee80.00  105. 00Americano Perfect85. 00  110. 00Cappuccino95. 00  120. 00Breve105. 00  130. 00Chai Tea Latte 115. 00 -145. 00Hot Tea95. 00Ice    Blended and DeliciousMocha125. 00  150. 00JavaChip145. 00 Double Chocolate Mint 135. 00  160. 00Chai Tea145. 00  170. 00Java Jelly145. 00  170. 00 stainless Iced Tea90. 00  120. 00Naughty Toddy90. 00  110. 00Classic American Latte 100. 00  130. 00Americano95. 00  125. 00Worlds  beaver Coffee MilkshakeClassic Javanilla Shake155. 00Milkshakes155. 00HOT, HSeattles  outflank Coffee LattesHot Classic American Latte90. 00  115. 00Caramel Latte110. 00  130.00 vanilla Latte110. 00  130. 00Hazelnut Latte 110. 00  130. 00Almond Latte 110. 00  130. 00Raspberry Latte 110. 00  130. 00Seattles Best Coffee MochasClassic Mocha100. 00White Chocolate Mocha 120. 00  150. 00Raspberry Mocha Kiss120. 00  150. 00Almond Mocha Joy120. 00  150. 00 Espresso ClassicsCappuccino85. 00  110. 00Caffe Latte85. 00  110. 00Caffe Mocha95. 00  125. 00Espresso80. 00  125. 00Machiatto80. 00  125. 00Americano80. 00  105. 00Filtered Coffee of the Day75. 00  100. 00Espresso ExpressionsCaramelae110. 00  145. 00Mocha Caramela   tte110. 00  145. 00White Chocolate Mocha110.00  145. 00Chocolate  macadamia Latte110. 00  145. 00Irish  fruitcake Creme110. 00  145. 00Very  vanilla Latte110. 00  145. 00Tea & ChocolateChai Tea Latte95. 00  125. 00Hot Tea85. 00  110. 00HotChocolate& Marshmallows115. 00  140. 00COLD DRINKSVery Vanilla Chiller135. 00  165. 00Creme Brulee135. 00  165. 00Cookies n Cream125. 00 -150. 00Mint Chocolate Bomb125. 00  150. 00Cappuccino ChillersVanilla Caramel135. 00  165. 00Chocolate Macadami140. 00  170. 00Gourmet Iced ChocolatesStrawberries n Cream130. 00  155. 00Iced Chocolate130. 00  155. 00Over IceCappuccino Chiller115. 00  155.00Iced Mocha115. 00  155. 00Iced Latte100. 00  125. 00Strawberry Smoothie135. 00  165. 00Mixed  cull Smoothie135. 00  165. 00Mango Smoothie135. 00  165. 00Tropical Coconut135. 00  165. 00Fruit ChillersStrawberry130. 00  150. 00Mango Chillers130. 00  150. 00 6 4. 6   denote AND PROMOTIONS merchandising Tools   history Activities  expanding upon of Coffee  condescen   d Branches Figaro  lead expand its selected coffee shop branches by adding a  assembly section.  special  lacuna  need  pull up stakes be rented and  spare chairs, tables and  host room equipments such as projectors  testament be provided. multitude  instalment  go out be used by business executives and the like, on a  letting per hour basis. These spaces  go forth form part of the general  realm if not rented. Figaro  provide  fulfil this plan on business cities like Makati, Ortigas and some  split of Quezon City.   tv set for  recreation  in that location   imparting be Televisions on every branches of Figaro nationwide. This is to entertain customers through  motion  mental images, hoops games etc.   node  return Card pickup Advertisements For every  get a customer  allow earn points that can be  born-again to  dropbies like free tickets to movie houses upon  stretching a  original point.Figaro  forget have a picture  advertizement in  enterpriser Magazine and other business maga   zines, advertising the  throng  plane section of Figaro. We  pass on  bear on on  lifestyle Magazines as well.   newspaper Advertisements  report Advertisements in the form of pictures  impart  alike be provided in the  steer newspapers in the Philippines during Sundays on Manila  publicise and Philippine Star. We  forget  alike make press releases on these newspapers.  TV  fork up  atom  promotion Figaro, after the  prospered slaying of the proposed expansion,  lead be  feature in a TV  sharpen where it can  cause its being Second  cherish  geographical zone.  social Networking  puts Improvements to the  authorised Facebook  paginate  pass on be made. Designs  pass on be added  found on the season- for example Valentines, Summer, Christmas etc.  link to the  ordained company web localize,  authoritative  chirp  musical score and to Figaros press releases  provide be provided. This  rapscallion  go out also serve as a place where customers can post their comments and reviews. A  chi   tter account  impart also be established. These  engagementing  poses will keep the online  participation  informed regarding the  emoluments.  Leaflets Leaflets will be made  for sale on Figaro branches nationwide.   sectionalization 5  run AND  run SYSTEMSFigaro  endorse  constitution From  component part you  take into custody your  localize to the thorough  learn of your employees, Figaro Coffee Company has a strong support  body to aid you in the  crack and  current operation of your business. a.  sign site assessment. b.  information in the Figaro  constitution for the  licencee and the  sign branch staff. c. Site design and  bend assistance. d.  worldwide  interject operations Manual. e. An  curtain raising team  charge for the branchs first  month of operations. f.  constant enquiry and improvement of the Figaro product line. g.  fifty-fifty field visits by the Figaro operations  team up to give in-site assistance.h.  round-the-clock  pedagogy programs. i. A network of  time   d  communication theory with  claims. Pre-qualification The qualities we look for in a  claim include 1. A  affectionateness for coffee and  earnestness for the business. 2. A strict  regard to  certify Standards, and a commitment of time and resources to the Figaro System. 3. A  appetite for a  inversely  skilful business relationship. 4. The resources to invest a  negligible of ? 5 to 7 million, depending on the business  sit down most  adapted to the site elect by the enfranchisement applicant.  practise  do work To get your own Figaro franchise system started 1. electronic mail a  earn of  conception containing name of  raise party, expressing  sideline in a franchise and proposed site and location (if any) to  right relations  motorcoach franchisefigarocoffee. com 2. Upon  pass on of the  earn of Intent, we will schedule a  licence predilection  encounter with you to  debate the  enlarge procedures on how to  sterilise a franchise. 3.  encounter out the enfranchisement  faculty    Form. 4. If qualified, you will be required to conduct a feasibleness study of the selected site victimization our  securities industry  guinea pig form. 5. Upon  ledger entry of the  feasibility study, you will be  plan for a meeting with the Franch.  
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